The Beaches of Fort Myers, also known as Lee County, FL is an amazing beach destination made up of hundreds of islands and natural beaches covered in shells. But it also has some pretty incredible inland destinations as well. The challenge was finding a logo and brand that would include them all. The main draw to the area however is the beaches and islands that make up the county. The brand we developed invites people to “find their own personal island” by surrounding themselves with the things that matter most to them on the Beaches of Fort Myers & Sanibel. 

The city of Tucson needed a brand that was different from its competitors in the Southwest. Those brands all showed beautiful golf courses and resorts. Tucson has those things, but is different in the fact that it is more laid back. More authentic and real.  It allows you Free Yourself and just be who you are. Because we really needed an authentic feel to reflect the brand, I shot almost all of the photography myself and even created a handwritten font for them. 

Ironworks is a company developing hotels and condos that harken back to an era where quality meant something. An industrial age where people built things to last and took pride in what they built. The challenge was to develop a new logo, ad campaign and website that evoked this feeling. We used black and white photography of the actual spaces before they were renovated in the ads to drive people to the website. They could then view the new and warm, yet industrial quality space and get more information. 

I love designing logos period. It's one of my favorite things to do as an art director. Researching and getting to know the people behind each different company or place. Boiling down all of that research to the essence of what they truly are. It's so interesting and rewarding to me. 

Sophia’s Favorite gourmet flatbread pizzas are all natural, hand made and have some of the finest ingredients available. The pizzas speak for themselves and only needed a clean, yet colorful logo and package design to help them pop off the package.  

When the Kansas City Royals renovated their stadium in 2009, they needed banners and signs that were different and more edgy to bring the new stadium to life and introduce the new team. The under-used gold and powder blue made these banners different from the royal blue they had used in the past, and allowed the players to really stand out. 

We also developed banners for their parking lots that showed the modern improvements to the stadium, but also showed that those improvements didn't undermine the grand history of the Royals. We showed this by using former Royal's Hall of Famers in conjunction with the new stadium images. 

Santa Barbara is different and unique. The weather is perfect and the red tile roofs throughout the city make it unlike any other. The people are laid back, the scenery is second to none and the food is as delicious and fresh as anywhere I've been. It's the California that people dream about and that is how we came up with "California's True Character". 

We tell this story in a very fresh, clean look using bright colors and the beauty of the city's textures and images to show its true character.  

East West Destination Hospitality is a company that is growing rapidly. Their roots are in Colorado but they have expanded to both U.S. coasts and Hawaii. They needed a new identity that kept the feel of their Colorado roots, but was flexible and timeless enough to accommodate their rapid growth. 

Leading Hotels represents and markets only the finest hotels around the world. All of the hotels in their portfolio are unique and beautiful. They are remarkably uncommon. So when they asked for a brand that represents this we chose to show these hotels from a unique and remarkable perspective. We found a photo-illustrator in Paris who takes 5000 images and pieces them together to form one unique  and uncommon perspective of each hotel. It also allowed us to show both the inside and outside of each hotel as well as the surrounding area all in one image. 

The story for EcoChoice began by concepting the name. The bottles are 70% paper, are biodegradable and 100% recyclable. There's also no plastic to leach chemicals into the water. They needed a name to immediately get this point across. From the name, the logo was developed, and the clean, refreshing design of the packaging and website soon followed. 

Some cities take you by surprise. I wasn't expecting much when the City of Little Rock invited us down to rebrand their Convention & Visitors Bureau identity and message. I was surprised how comfortable it felt. Little Rock is built on a river with an amazing bridge system of walkways and bike trails. The Southern food and hospitality is second to none. There is plenty to do, but the atmosphere is as laid back as it gets. It makes you feel right at home. A little more like "you".

The script used in the logo treatment resembles a personal signature. The blue crossing the the "t's" signifies the river that runs through the city. The bright photography. The treatment of the headlines. Everything feels easy and loose. That's Little Rock. 

The Queen Mary is an old ocean liner that first sailed in 1936. It is now dry docked in Long Beach, California and is used as a hotel. 

The Queen Mary had a grand history and needed a brand that both showcased the history and yet made it relevant to the modern world. Graphically I combined textures and elements from the ship with new photography of modern people and families to pull this off.